Last updated on October 13th, 2020 at 03:41 pm
In 2020, businesses are getting more creative with their everyday operations working, from how they hire to how they manufacture to how they market. Though many of the major changes 2020 has brought have been difficult to adjust to, we are presented with a wealth of opportunity if we leverage these changes. Due to social distancing, more business than ever is being done online, which increases that business’s reach exponentially. How do you reach even more people? One option is using business translation services.
We believe that you cannot only adapt, but you can also gain an edge. We want to talk about the kinds of business translation we’re seeing a lot of demand for and how you can apply them to your company.
A little over half of the pages on the Internet are written in English, but that is declining steadily as more companies discover the value of widening their reach to different language groups, and as more language groups claim online representation. But millions are still having to use the Internet in a language they are not proficient in. Business translation lets you reach these under-served communities and earn their trust by presenting the information in their language.
What markets are attractive to your business? What languages should you use for your business? Chinese and Spanish are great choices all around due to their language population. China is currently the second-largest economy in the world, Mandarin Chinese is the #1 most spoken language in the world, and about 20% of the online market uses Chinese. Spanish is rising in popularity rapidly, at about 500 million Spanish speakers online now, and that number will only rise. Both languages are spoken around the world, from Chinese dialects in Malaysia and Canada to the Spanish spoken in Peru and Puerto Rico.
This is just a start—we’ll help you evaluate your target market and fine-tune the language(s) that will serve you best. We’re constantly on the lookout for linguistic developments, such as growing economies and industry advances.
But the bottom line is that it needs to make sense for your company, goals, and opportunities.
What does a website accomplish? A website is the front page of your business, the face your company presents to the Internet. It can hold descriptions of company culture, your products, and services, contact forms, content marketing, and more. By investing in website translation you get multilingual and international SEO to open your business up to thousands of new people when they are searching online.
With fewer people shopping at brick and mortar stores to buy their goods, a business’s e-commerce capabilities must be strong. Moving to mostly or only online sales is keeping thousands of businesses thriving, so companies must carefully evaluate the language groups of the communities they serve and want to serve. By using business translation, businesses that ship goods can more fully serve the communities they already ship to, plus increase their geographical reach to new markets.
Business translation is perfect for making sure that there are no errors in your e-commerce, on mobile or PC. You can’t forget your mobile presence since it’s different in every country and it’s only growing.
Marketing and branding translation is an essential part of business translation. Here are just a few examples of the marketing and branding translation projects we execute for our clients:
Part of successful business translation for branding is localization. Language is deeply tied to culture, so marketing translation must be fine-tuned to the tastes, needs, and values of the intended audience. A professional translation company makes the difference between becoming a household name and becoming a joke. Colors, images, cultural elements, languages, and quality in the translation, even the layout has an impact on content translated.
We split this section out from marketing translation because there’s so much we can say about social media translation. Successful commercial social media needs to be highly personalized and localized. It has to both fit right into someone’s feed and stand out enough to get a click, a watch, a follow. Shareability is a major factor, as sharing is free publicity, positive or negative. It’s hard to predict what will go viral. Social media translation makes your message blend into the culture it’s intended for, making a strong impression, and improving your brand.
Video translation for businesses makes their marketing and social media translation stronger. Video advertising is essential for social media, particularly on mobile. Scroll through your feed for a few minutes and you’ll notice how often your eye is caught by videos. If you use translation services for your scripts and voice-overs for the audio, you should also include translated subtitles and/or translated captions so that people can still watch the video and get a full impression of the content without sound.
Video is present in several aspect of the business space; examples are training, eLearning, marketing, and leisure. Ride the wave of the videos and take advantage of the opportunities where there is room for you to grow and capture new markets with videos in other languages.
With multilingual sales and engagement comes a need for legal translation services. A few of the items you’ll need legal translation for are:
We accept no margin of error in our legal translation services for businesses and individuals. We use only professional legal translators with solid experience in the legal industry and fluency in the language of the legal systems involved. Our legal translators must have perfect fluency in the source and target language to account for words and phrases that do not exist in one of the languages used. Legal terminology is also an extremely important element in the field of translation services, using the right terminology is a must and an essential part of the process.
Human Resources translation is closely tied to legal translation, as businesses are legally required to provide translated HR materials to their employees if they have a multilingual force. These translation services include:
During the COVID-19 pandemic, businesses must review their safety procedures and the documents and signage they use to communicate them. These must be professionally translated to protect the employees, the clients, and the business.
Marketing to multilingual communities may require partnering with multilingual resources. These resources include:
In addition to communication translation, we cover business interpretation for those phone and video calls with prospects, clients, partners, and employees. We also offer transcription services to translate the recorded content of that call into text.
We not only localize your translation to the right locale, culture, and platform, we use only industry experts to complete your project. When you have a medical translation project, you get a medical professional fluent in the source language, target language, and the terminology and language of medicine. If you need financial translation, you will get a financial professional. If you need legal translation, you get a legal translator professional. We also offer certified translations that will stand up to scrutiny by domestic and international legal entities. Our professional translators stay informed on the latest developments in their industry to help our company help and support our clients in their multilingual and multicultural affairs.
It’s understandable to long for normality. But what is that? The world and the circumstances are always changing and we have to adapt, first to survive and then to succeed. We believe that we can create our own reality and shape it to go where we want to go. Business translation allows our clients to grow in all directions and is easily scalable. Form a solid relationship with a professional translation company for consistent updates that will come more easily after establishing a translated glossary, style guide, a translation memory, and the set of translation services requirements that your company needs. Give us a call today to learn where business translation services can take your company.