Interpretation Types
Interpretation Types
June 1, 2012
Legal Interpreters’ Shortage in Clark County
June 8, 2012

Multilingual Website Translation = Endless Business Opportunities

Multilingual Website Translation

Last updated on November 1st, 2016 at 10:50 pm

Your website plays an important role in the success and image of your business. So, chances are, you’ve invested substantial resources into perfecting its look, message, and ultimately its ability to sell your products. And, by now, it should be doing a great job. However, it still has tremendous unrealized potential.

Think about it. Even if your award-winning site is coming in at the top of all the search engines, it’s still missing a huge amount of potential customers. So, what’s the most effective way to reach them? Breaking the language barrier! Even if your focus is on domestic sales…it doesn’t matter. The web is a multilingual environment.

Let’s look at some numbers:

  • Over 60% of Internet users speak a native language other than English.
  • Hispanics are the fastest growing ethnic group in the U.S. They reached 16.3% of the total population by the end of 2010.
  • People are three times more likely to buy a product available to them in their native language.

Knowing this, what’s the best investment you could make for your website today? The answer is a customized, search engine optimized, professional website translation.

Beware! Some companies are lured into using computer translations. This is risky business. Your company may save a few dollars with the initial investment but at a considerable cost to your image and sales. Translation is much more than changing words–– it’s about understanding your target audience. Culture matters. Respect this truism and your website will increase your bottom line.

You need professional multilingual website translation services, and that’s where professional translation agencies, like JR Language, come in.

Professional translation agencies offer complete translation solutions, including for multilingual website translation. They use professional translators who work in their native language and understand the variations in pronunciation, word usage, and range of cultural sensitivities across markets. This means, your business receives translations appropriate to the nuances of that particular language and culture.

By utilizing multilingual website translation services, you’ll get peace of mind knowing your company’s branding efforts, sales pitch, and copy will be accurately translated and localized for your target audience. This effort will increase your customer base, expand your business, and boost your profits.

Remember: Multilingual website translation is a key marketing strategy for today’s successful businesses.

Jackie Ruffolo
Jackie Ruffolo
Jackie was born in Venezuela. Jackie has a BS in computer engineering; As President of JR Language, she spends time researching new technology and productivity tools for the Company. She holds a certificate of Localization and Project Management- Localization. Through her many years of experience working in multilingual corporate environments, she understands firsthand the value of bridging language barriers in creating smooth communication that allows for productive and happy work environments. She is fluent in Spanish and English, and is a frequent contributor to both our English and Spanish blogs. Jackie loves nature and to be outdoors.