Last updated on May 18th, 2021 at 12:27 pm
As mentioned in our post about Misconceptions in Website Translation and Localization, the planning phase of the project for a website translation and localization is crucial. Evaluating all important elements while planning will help the project go smoothly, within budget, and reach expectations and goals.
In this post we are going to cover an important planning component: Identifying and understanding your Audience for your website translation project.
Establishing Your Audience:
As previously mentioned, it is very important to know your audience when performing a translation and even more so when dealing with website translation and localization.
Who will visit your site, and why they will visit your site are the first questions to consider when planning a successful multilingual website. It is imperative to take the time to do the appropriate research on your clientele. Understanding cultural nuances of each desired market will give you a leg up over competitors as customers will find your website reliable and appealing. Take into account the following:
If you have any ideas or a comments about the review of your audience while planning for website localization, we will love to hear from you. Please leave a comment, write us an email at [email protected], or speak with one of our project managers experienced in website translation.