advertising translation tips
How To Avoid An Epic Advertising Translation Fail
June 9, 2017
overcome challenges of spanish translation
How to Overcome These 5 Challenges of English to Spanish Translation
June 23, 2017

Why Video Marketing Translation is Key to Your Business Strategy

video translation key business strategy

video and marketing translation
You may already know the importance of video to your business. Multiple studies have proven that videos increase the amount of time customers spend on your page and make them more likely to purchase a product. 

If you’ve already incorporated video into your marketing strategy, you might be patting yourself on the back. But unless you’re also utilizing video translation, you’re missing out on a potential market. 

The language barrier is an obvious hurdle for businesses looking to expand internationally. But with quality translation services available, even that’s not an excuse anymore. 

Read on for five reasons video translation is absolutely key for your business marketing strategy. 

  1. Reach A Wider Audience

Statistics show that video will account for 82% of all global consumer internet traffic by 2020. There will also be a large increase in total internet users — up by a billion to 4.1 billion. 

If you’re not thinking about how your video marketing will function in foreign markets, your business is already falling behind if that strategy makes sense for you.

As the Internet grows in power and scope, we discover new ways to connect with people thousands of miles away. This includes people from different cultures and languages. 

In order to truly maximize the potential of the sheer volume of humanity online, solely investing in video marketing won’t be enough. Your business will also have to incorporate video translation into its strategy. 

Luckily, popular video streaming services are already making that easy for you. 

  1. YouTube Is Changing How People Search

Let’s say someone isn’t familiar with your business and might not be searching for your content specifically. If they don’t speak your language, they aren’t searching for content using the keywords in your video title. How will they find you? 

YouTube has offered community-powered video captioning services for a while now. But that was mostly reserved for channels with dedicated audiences willing to donate their time. It also didn’t solve the problem of only searching in one language.

This is a legitimate issue that has been brought up before. Even if videos were captioned or translated, people couldn’t find them. Searching for colores de moda, for example, wouldn’t bring up a video about makeup color trends filmed in English. 

However, YouTube is working to fix this — corporate has introduced a new translation tool that allows you to translate your video description and titles. Now, users can search for the videos your business uploads to YouTube using their native languages. 

Once they’ve found their way to your video, however, they’ll need to be able to understand it. Although the visual cues of videos go a long way to help comprehension, any struggle increases the chance that someone will click away. Increase the chances of your video in other markets, produce a voice- over version of the video in the language or languages of your target audience.

  1. Videos Go Viral 

The term “viral video” has become so normal that we barely even think about what it means anymore. How does a video go viral? What makes people so likely to share?

Part of it might be the format that the content comes in. 92% of mobile video customers share videos with others — friends, coworkers, family members. It’s part of why we hear about viral videos way more often than viral articles. 

If one of your videos resonates with your audience well enough to go viral, video translation can help to make sure that your video reaches its full potential in other markets around the globe. With how interconnected the globe is these days, you never know how many people could lay eyes on your content.

You also don’t know the languages that they speak. 

Since consumers are going to remember the videos they watched recently, videos are a great way to increase brand awareness. Be sure to translate your videos so that your brand comes through loud and clear. 

  1. Less Competition

Of course, the news about the benefits of video marketing isn’t exactly new. Sometimes that can be part of the problem. Your competitors also understand online video’s potential riches. This can leave you scrambling for clicks and attention. 

Think about it — you may be competing for the same business at home, but are you competing in different languages yet? 

If you jump on video translations now, you’ll be ahead of the curve. 

It can be easier to rank higher against competitors in different languages. Your level of competition depends on your market and how many competitors have begun translating, but the opportunity is there. 

If you are proactive about getting ahead of the curve, developing an early foreign language strategy could be profitable for your business.  

  1. Better User Experience

Because video is obviously very visual, the images alone can sometimes convey the message that you want. 

It’s why some people watch TV to help them learn new languages. Even if they can’t completely understand what’s being said, the facial expressions of actors help them figure out the basics. 

Don’t rely on images to make sure your message comes across, however. Try watching a TV on mute. You might get the gist of what’s happening, but a lot of the nuances will be lost on you. 

Video translation will improve the brand experience for your users. If they can understand your video, they’ll spend longer watching it. They will be more likely to relate to your brand and will be more likely to buy your products. 

How To Get Started With Video Translation Services

Don’t trust Google Translate or someone with a few semesters of a foreign language to handle your video translation needs. 

Translating videos requires experience and know-how in order to get it right. It’s best to bring in a professional translation company to make sure that the message you’re trying to send is the one actually being received. 

If you’re ready to incorporate video translations into your business’ marketing strategy, look no further than JR Language Translation Services,  We have professional translators who are native speakers of your target language. Our teams also have qualified professionals with experience in multiple industries, and we have helped hospitals, government offices and businesses in producing multilingual videos for different objectives including creating awareness, marketing and e-learning. 

Want to learn more about what our video translation services can do for you?  Write to info@jrlanguage.com. Do you prefer to speak to a human being instead? No problem. Give us a call toll-free at 866-389-5036. We can’t wait to hear from you.

Jackie Ruffolo
Jackie Ruffolo
Jackie was born in Venezuela. Jackie has a BS in computer engineering; As president of JR Language, she spends time researching new technology and productivity tools for the company. She holds a certificate of Localization and Project Management- Localization. Through her many years of experience working in multilingual corporate environments, she understands firsthand the value of bridging language barriers in creating smooth communication that allows for productive and happy work environments. She is fluent in Spanish and English, and is a frequent contributor to both our English and Spanish blogs.