Last updated on December 6th, 2019 at 12:14 pm
In the Valley of the Sun
Dust. Heat. Baking sunlight. The occasional hawk circles slowly above, and saguaro cacti reach their thick arms up to offer white flowers to the sky. With a temperature regularly over 100 degrees Fahrenheit and a record snowfall of 1 inch in 1937, our closest star rules the city of Phoenix. The capital of Arizona, Phoenix, is one of the most populous state capitals and is known for its otherworldly landscapes, basketball team the Phoenix Suns, and Frank Lloyd Wright.
An oasis in an otherwise inhospitable landscape, Phoenix, Arizona also possesses a strong Latin, Spanish, and indigenous heritage. We’re going to take a look at the languages spoken in Phoenix and try to understand how your business can make use of this information.
With a population of well over 1.5 million, Phoenix has become a destination for tourists and business travelers alike. Over 13 million people a year visit Phoenix to explore the mountains and canyons nearby, learn the history of the region, and partake of the vibrant food scene. What languages do these travelers encounter when they get to Phoenix?
English is widely spoken in Phoenix, but recent data places the percentage of people in Phoenix who do not speak English as their first language at about 40%. Spanish makes up the majority of that figure, also indigenous languages are represented in larger numbers than in most of the United States. Those in Phoenix who do not speak English or Spanish as their first language are likely to speak Pima or Navajo.
It is easy to see how language services would be a valuable commodity in the greater Phoenix area. Translation not only bridges gaps in communication but helps preserve languages by enabling wider use. Our translation agency greatly values our translators and interpreters in every corner of the world, speaking any language our clients require.
Spanish is the second most spoken language not only in Phoenix, but in the United States. Spanish translation is becoming more and more of a need for business owners and government agencies across the U.S. In the last decade, the Hispanic market has come to possess over a trillion in purchasing power.
About half of the United States’ domestic population growth between 2010 and 2015 has come from the Hispanic demographic, according to a 2016 Nielsen study. This results in a large cohort of teens and young adults comfortable with Spanish, English, and the lingua franca that often lies between. They are well-educated, tech savvy, and fluent in today’s cultural vocabulary. Marketers have to work Spanish language translation into their efforts to effectively work their brands into the lives of this powerful group. Professional translators are able to localize effectively to match the regional dialect and cultural sensibility of the target market without losing the meaning of the message.
Perfect for day trips, the Grand Canyon lies a few hours’ drive from Phoenix. Carved across thousands of years by the Colorado River, the Canyon stretches hundreds of miles through Arizona and into Nevada and Utah. Full of iconic geologic formations, historical sites, and heart-wrenching vistas, the Grand Canyon draws thousands of tourists every year. These travelers come from all over the world, and benefit greatly from translation and interpretation services for the tourism industry.
The translation of brochures for trips and services offer travelers help to find their way. Signs must be translated to warn of possible rock slides, or to remind people to stay hydrated and use sunscreen. Interpreters might accompany tours to provide interpretations of the tour guide’s speech, or the tour guide may serve both roles. Translation and interpretation for tourism keeps people safe and helps them truly experience where they are.
JR Language provides translation and interpretation services to tourists and business people that come for meeting at the hotels, resorts, museums, and local attractions that serve them. Businesses in the tourism industry gain clientele and improve their images by using language services for their websites, legal and travel documents, marketing campaigns, and more.
Phoenix is blessed with a culinary scene like no other. Latin, Spanish, European, Indigenous, and more influences combine to produce talented chefs whose work draws hungry people in from everywhere. Restaurant and culinary translation, like tourism translation, keeps people safe and helps them enjoy their experience. Translation works on the business side too, helping restaurateurs, hoteliers, and more communicate with local governments through legal document translation and helping them communicate with their vendors to get the freshest, most authentic ingredients. This helps everyone have a legitimate, prosperous business, and the best molletes you ever tasted. As the city has grown, it has attracted culinary talent from all over the world, resulting in a delicious blend of caprese salads next to Pad Thai next to elotes.
Several environmental organizations call Phoenix home, including Arizona Forward and Environment Arizona Research and Policy Center. These organizations aim to preserve and improve the health of the surrounding deserts, waterways, and forests. Protected areas like Watson Woods and the Hassayampa River Preserve ensure survival of native plants and animals.
Translation for conservation is too little known, and is essential if we are to effectively work on our planet’s condition. Products, techniques, and technology are much more easily shared if language barriers can be overcome through professional translation work. Taking advantage of Phoenix’s 300+ days of sun per year, Environment Arizona is working toward the goal of making Phoenix 100% energy-renewable. By working with local organizations and committees, they are carrying out initiatives like laying down miles of solar panels and reducing energy waste and pollution. Translation for environmental conservation combines with translation for the sciences, natural resources management (like mining), and medical translation to help these various disciplines contribute to the worldwide conservation effort.
Join Phoenix’s Future
When you work with a professional translation agency, you get access to professional translators everywhere, skilled in any industry and any language. We promise quality assurance with multiple checks for accuracy and expert localization. Our project managers will oversee your project every step of the way to ensure success.
Contact JR Language Translation company for Language Services in Phoenix, call or email today to break down the language barriers you face and bring your business into the bright sunlight, where you will be able to see further than ever before.