With its broad avenues, golden sunshine, and uncommonly high number of shady trees, Atlanta is often referred to as the capital of the South. The city boasts a strong economy domestically and internationally. The Atlanta economy is now the 10th largest in the entire United States, and 18th in the world. Multiple Fortune 500 companies call Atlanta home, and even more have outposts there. Several Fortune 100 businesses are native to Atlanta, including The Coca-Cola Company, UPS, and Delta Airlines. The city has become an international trade hub, with successful foreign-owned and invested businesses finding footholds in the Atlanta economy, including Japanese construction equipment manufacturer Komatsu Ltd and industrial German-owned giant Siemens AG. Both require a high level of communication across languages and cultures to legitimize business deals and encourage positive relations.
Atlanta is working to engage in more international trade, and translation services in Atlanta help make this possible. Every business that wants to serve the needs of Atlanta’s multilingual community would benefit from translation of content including marketing translation, legal document translation, website translation and translation of employee manuals.
As of the last census, about 17% of Georgia’s residents report speaking a language other than English most of the time. About 7.5% are recorded as speaking Spanish, with smaller percentages of other languages including French, Chinese dialects like Mandarin and Hakka, and Korean. Over 145 languages are spoken in Atlanta, and that number continues to grow as the city receives new residents, students, and business people. Drawn by the diversity of industry, education, art, music, and historical landmarks of Atlanta, the city continues to become more cosmopolitan. Each language present adds more notes to the music of Atlanta’s public and private life. Translation agencies like JR Language help make critical content not only understandable for native speakers of languages other then English, but quickly accessible.
Atlanta is embracing a globalized, multilingual approach to life through education. English as a second language is commonly taught in grade school through state program ESOL (English to Speakers of Other Languages). Chinese, French, and Spanish are offered in Atlanta public schools, using professionally translated textbooks so that all students have a clear, accurate curriculum. Atlanta is home to three internationally-ranked universities: Emory University, Georgia Tech, and Georgia State University. Georgia Tech’s School of Modern Languages teaches Arabic, German, Chinese, Japanese, and more. The culture of each language is explored, adding cultural literacy and localization skills to the knowledge students take away. Double Language Immersion is catching on, with 53 programs in five languages and plans for more, with backing from the Georgia Department of Education World Languages and Global Workforce initiatives.
If you want to do business in Atlanta or with clients based in Atlanta, be sure to globalize and localize your approach. Localizing means focusing not only on converting words from a source language to a target language, but ensuring that the message is conveyed in a way that resonates with the audience’s values and culture. With Atlanta’s strong multilingual community and their purchasing power, your business can’t afford to fall behind in globalizing your brand and translating your material.
Use professional language translation services in Atlanta to translate your website for e-commerce and have your translation agency localize the content to make your website an easy, attractive place for multilingual shoppers. JR Language offers expert website translation as well as certified legal translation, video translation, and technical translation. Our team of professional translators are skilled in a wide array of industries so that we can offer certified legal translation, medical translation, and marketing translation to businesses with a presence in Atlanta, Georgia, and anywhere in the world.