Last updated on June 6th, 2023 at 11:10 am

Marketing Your Message to the Dallas Community

The United States has many exciting areas where you can market your business and each area is unique. When planning your marketing strategy, don’t forget Dallas, Texas! Dallas is more than cattle, cowboys, and oil wells. It is a dynamic, international city with a diverse population, and translation services for Dallas are necessary to reach the population. Tailoring your message to the locales you want to sell to is crucial for getting the ROI your efforts deserve.

Speaking to Dallas

In the US we know there are many regional accents and colloquialisms. How something is marketed in Maine may be quite different in Dallas! And that’s just for English. Dallas has many foreign-speakers including, of course, Spanish, as well as Chinese, Korean, Thai, and Arabic. As language is a living entity, people who speak different languages will pick up on the regional language. Therefore, it is important to localize for any languages you choose in your marketing plan. As a language services company routinely serving businesses in the Dallas area, we are acutely aware of the importance of examining the linguistic cohorts of an area to determine the nature of the markets available.

Spanish Content for Dallas

Spanish is the second most common language in Dallas next to English, and the number of Spanish speakers in the Dallas-Fort Worth, TX area is growing. Before long, English may become a minority language. Dallas is close to the Mexican border and is a prime destination for new immigrants from Mexico, Central America, and South America. About half of Dallas’ residents speak Spanish, making translation from English into Spanish is a must to help that population. If you don’t include the Spanish language in your marketing mix, you miss out on thousands of people who prefer to do business in Spanish.

Residents of Dallas

Dallas attracts different language groups for many reasons—people come to Dallas for career opportunities, to study, to visit family, and to take in the city’s attractions. With such a diverse populace, translation for legal documents such as birth certificates, academic records, and immigration papers is essential. With professionally translated legal documents, people can better achieve their goals, like starting their own business, earning a degree, and taking public office. Certified translations for immigration in Dallas are a popular request.

Doing Business in Dallas

What kinds of industries and business opportunities exist in Dallas? Specifically, which ones draw a large multilingual community? Language influences everything we do, and to reach a market effectively, we need to create a common ground.

Sports

The sports scene in Dallas has few rivals in the United States. The Dallas Cowboys are one of the most famous football teams in the world. Like basketball? Try a Mavericks game. Is baseball more your speed? Dallas has the Texas Rangers. Does Dallas have ice hockey? Yes, they do—the Stars.

Translation has a huge role in national and international sports broadcasting. Sports fans from sea to sea want to be able to watch their teams battle it out at home and abroad, narrated in a language they understand well.

Tourism

Dallas is definitely worthy of a spot on the list for tourists to North America. Hungry after the long flight? Dallas has some of the best Mexican and Tex-Mex food to be found anywhere. If you’re planning an event, a year in Dallas is full of observations and festivities, like Cinco de Mayo, Juneteenth, and the Texas State Fair. Music is a universal language, so try the Denton Arts & Jazz Fest, Lights All Night, and Untapped Dallas for beer and great tunes.

Imagine the tourism industry without translation and interpretation services. That would mean no translated brochures, signs, or maps, and no interpreted tours or safety briefings. Tourism in Dallas is a billion-dollar industry and successfully draws millions of visitors from around the world every year. Travel translation is a must to help tourists appreciate all the city has to offer.

Commerce

The Dallas-Fort Worth area is the perfect place for job seekers. Some companies headquartered in the Dallas-Fort Worth area are:

• Texas Instruments
• American Airlines Group
• Southwest Airlines
• AT&T

Large companies such as these use teams of translators and interpreters for their legal documents, financial records, customer service, marketing materials, and for conducting their business around the world.

Secrets to Selling in Dallas

We apply the same disciplines for translation and interpretation services in Dallas as we do for each of our clients, yet the end product is always unique. Every locale, every dialect, every culture is its own human phenomenon. Read on for some examples of our procedures when translating for Dallas and what you’ll need to know about your translation project.

Do Your Homework

Prepare for what opening your business to multilingual trade can do. Fortunately, translation is highly scalable. Put together a package that includes a style guide and glossary on your industry niche for consistency.

Complete Your Checklist

It’s important to be thorough with any translation project and make sure you have selected everything that needs to be translated. This can encompass legal and financial documents, HR documentation, and marketing materials like websites, brochures, instructions, and product descriptions. But don’t worry, if you forget something, we will work with you and your timeframe.

Localize!

This means paying attention to local dialects and culture. Dallas is unique in its language. For instance –

• the Death Star is a local stadium where the Cowboys play badly.
• Chicken-fried-chicken has nothing to do with chicken, it is the tongue-in-cheek vegetarian answer to chicken-fried steak.
• If you’re eating out and want a Sprite, you ask for a coke; then you’ll be asked what kind.

These local terms need to be taken into consideration during translation. If someone is not familiar with the localisms, then your audience may think you’re talking about Star Wars instead of the Dallas Cowboys. Localization makes a message sound like it was written for the group that it wants to reach no matter who originally wrote it. We use only local language and industry professionals in the Dallas area to translate your Dallas content to be used locally or abroad.

Dallas is Waiting

By pairing with a professional language services agency for translation in Dallas, you open a connection to thousands of multilingual people ready to become your clients, colleagues, resources, and advocates. A great place to start is your website—did you know that most of the Internet is written in English, but most Internet users prefer to browse, shop, and socialize in a different language? If this resonates with you, give us a call to discuss your goals and how we can help you reach and exceed them.