JR Language attended Monaco 2012 for the GALA’s 4th annual conference. GALA stands for Globalization and Localization Association.
We had a great time and had fantastic exchange with people from all over the world in a great setting. It was a good opportunity for attendees to learn about trends in technology supporting the translation industry, clients’ needs and how some companies like Dell, Paypal, and Lego are handling their multilingual content.
There were representatives from different sectors within the translation industry, namely: language technology developers, translation agencies, localization providers, consultants, and clients. Presentations focused on “the language of business and the business of language”, the slogan of the conference.
Machine translation was an important topic of discussion and the theme of several presentations. The evolution of machine translation and technology was tackled from the point of view of: providers, users, and researchers. There was a lot of concern regarding quality, turnaround time, and language combinations. JR Language will be evaluating providers of this technology in the upcoming months.
Another highlight of the conference was the importance of Localization Standards for the industry and all its players. There were several relevant initiatives that were discussed that are worth mentioning:
(1)Lingoport (The Language Interoperability Portfolio)which is defining standards for sending and receiving translation material to help overcome the fragmentation in which each tool has its own packaging format and, (2) model service elements and continues activities to educate about key standards bodies.
The conference gave us a boost in creative fuel that will improve the strategies and priorities of JR Language Translation Services as an industry leader in 2012 and 2013.