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German Translation for the Global Marketplace

german translation services

Last updated on June 30th, 2021 at 03:16 pm

german translation

Guten Tag! Communicate in German!

German is one of the core languages that JR Language translates to and from every day. We execute German translation projects for websites, manuals, marketing content, video content, and more. German translation is an important piece of being able to communicate with the international market. German is spoken by more than 135 million people, used as an official language in seven countries, and in forty-two countries is an official minority language. German is also the most widely spoken mother tongue in the European Union. In the world of corporate translation, German is an important player.

Today, we want to talk about this storied language and its current importance in domestic and international business. Could German translation be your business’s next important marketing tool?

The Power of the German Language

How does the German language and its speakers impact the world in terms of business commerce? We can start with a few facts about the country, its activities, and its relationship with its neighbors.

Germany boasts one of the most prosperous economies on the European continent, with a nominal GDP of 4 trillion USD that makes them the 4th highest-ranking nation in the world in terms of GDP. An almost 97% employment rate among adults 20 to 64 years old makes for a sturdy workforce.

Given that German is the most spoken native language in Europe, it makes sense for companies to have a qualified German language resource for their documents and communication. In numbers, that’s over 97 million Europeans speaking fluent German every day and well over 135 million people worldwide.

According to a recent report by the German Foreign Office over 15 million people are learning German as a second language right now. This is due to Germany’s economic power and propelled by the fact that German is an important language in Belgium, Austria, Liechtenstein, and Switzerland. German is used in international business across Europe, and translations from English into German or from German into English are also common in business with the United States.

Our translation agency provides certified German translation for business dealings, academics, and personal goals.

German as a Business Language

German document translation is in high demand every day with the volume of commerce done in the German language. Germany is the world’s #1 location for international trade fairs with over 10 million yearly attendees traveling thousands of miles to connect, collaborate, and trade. During the pandemic, we have seen multiple remote meetings using Zoom interpretation to accommodate different languages in the meetings, and German is one of the languages solicited most often for business language interpretations.

Germany has a close relationship with its neighbors—Austria, Switzerland, Belgium, Luxembourg, and Liechtenstein, its geographic location historically propelled the use of the German language. Thousands of companies doing business in these nations are having German document translation services performed every day to serve their clients, expand their network of partners, and deepen their connection with their community near and far. Dialects of German are spoken from Italy to Namibia to Brazil. When you work with us, you can be sure that your German translation project will be handled by a local professional fluent in the dialect of your target audience.

How can German Translation Services help?

Cultural elements may promote more efficient communication between countries that share them since they create common values and understating. They are often a positive element correlated to good trade between countries that share cultural elements. The use of the language of the target audience is another element that is culturally relevant and can create more rapport with your audience.

There are endless ways to use German translation services to get ahead on the international business scene and create that rapport with the users of your product and services.

Automotive Industry

Germany is famous for its automotive industry. Vehicles and auto parts make up Germany’s top 2 exports, valued at over 220 billion American dollars. Automotive industry giants like BMW and Volkswagen are both Fortune 500 companies with roots in Germany and with presence and employees around the world. The automotive industry is an example of an industry within the industrial and manufacturing sector that uses translation services every day. From the design stage, manufacturing process, to the delivery of the product with multilingual user and safety manuals, language translation is not an afterthought for the automotive industry. What you take for granted, such as using your GPS, had to be translated from the original German design. An accurate translation can mean the difference between turning right to your destination or turning left and driving off a cliff. German language translation is one of the languages commonly used in this sector.

Food and Drink Industry

Few would argue that Germany knows how to set a festive table. Germany produces stellar meats, baked goods, chocolate, beer, wine, cheese, and more. One can’t mention the German culinary scene without mentioning Oktoberfest, an international day of celebrating the fine old art of brewing. How will Germans share their creations without German translators to help? As with all global industries, translating marketing material, from packaging, websites, ads, presentations, and video is vital to maximize presence and sales opportunities in every target market.

Publishing Industry

Germans love to read, devouring daily newspapers and all kinds of periodicals. Germany has around 2,000 publishing houses, small and large, and over 90,000 books are published every year. Only the US publishes more books each year, many of the books published in Germany are not released in English. Having German document translation resources dedicated to perfect, accurate language conversion into any language pair make all the difference for a publishing house. The translation of books adds to the exchange of cultures and highlights the best usage of the languages involved. Transcreation, which is the translation of ideas, is an important component of this type of language translation project. “Raining cats and dogs” makes perfect sense to an English speaker in the US. However, someone speaking another language hearing that might be expecting Fluffy and Fido to be falling from the sky. Transcreation helps express the idea while still keeping the same effect. Working with a translation company that has experience with this aspect of translation is of vital importance.

Tourism and Travel Industry

Germany has some of the oldest cities in Europe, each filled with captivating architecture, art, historical sites, and ultra-modern attractions. The nightlife in cities like Berlin is second to none, and thousands come from all corners of the globe to experience Germany. These visitors speak hundreds of languages and all have a need to get around safely in order to find excellent food, entertainment, and profitable trade shows. Tourism translation for Germany keeps people safe, contributes to the economy, and helps people make lifelong memories. Translation services for tourism and travel are important for any city to provide in the language of their visitors; it makes tourists feel welcome and keeps attracting international visitors. From websites, menus, travel guides to public transportation itineraries and museum brochures, any and all content translated adds to the experience.

Website Translation

All of these industries require a strong Internet presence to outshine their competition. German translation gives our clients localized websites with International SEO with the right keywords as we use language and marketing experts for the task. Websites and online content must be translated perfectly to support eCommerce, shipping, customer service, and every aspect of the buying cycle. By using professional German language services, a business can reach exponentially more clients and partners across the globe that search the web in German.

Shipping and Transportation Industry

Transportation and shipping are a major part of industries’ functions. Germany consistently ranks among the highest producers of exported goods in Europe. One great advantage of Germany’s shipping industry is the nation’s participation in the European Union. This allows German entities to export goods to other EU members. Some businesses in countries leaving the EU are taking the opportunity to open business entities located in Germany to let them enhance their shipping channels. For that reason, many legal and financial documents have to be translated by native German-speaking industry professionals. It is essential to work with a translation agency like JR Language to make sure shipping methods, payment, and delivery are described meticulously. When your customer doesn’t get what they want when it was expected, that makes for an angry client. And if it was due to a bad translation, that reflects badly on you.

German Documents We Translate

Below examples of German document translation that we do for our clients

  • German legal document translation. We offer certified legal document translation to produce results that will stand up to domestic and international legal scrutiny.
  • German medical translation. From drug labels to medical textbooks. We also offer German interpretation.
  • German Human Resources translation. From employee manuals to surveys and business letters we will have you covered.
  • German financial document translation. For several international deals and transactions, a multilingual exchange is needed to provide the company’s records and outlook. These are part of attracting and working with partners and investors around the globe.

Your Business, in German

Language differences are no longer a barrier for opportunities if you partner with an experienced translation services agency to support your multilingual needs. If you are dealing at an international level and need translation services, invest in your content and multilingual documents to support your success. Contact JR Language today to talk about your project and get a free quote. We’re excited to hear your needs to offer solutions and partner with you!

Victoria Vildow
Victoria Vildow
Since 2018, Victoria Wildow has brought her technology centered mind forward in her role as Project Manager at JR Language. She is a graduate of the Rochester Institute of Technology’s Media Arts and Technology program. Victoria helps ensure our clients' various designs maintain the same look and feel in their new languages while also managing projects in various media. She loves learning about new technologies and is currently learning Spanish in her free time.