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Menus: Part 1
October 7, 2009
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Traveling around the World: Part 1
November 24, 2009

Corporate Blunders: Part 2

Last updated on November 22nd, 2017 at 03:41 pm

This week’s Corporate Blunders presents “The Fartfull”, a desk that was named what effectively translates to something on the order of “Very Fast” in English. However, the Swedish company didn’t think to rename their innovative child’s desk:

The Fartfull

fartfull

Fartfull describes the desk in Sweden, but to English speakers: the kids that use it.

This is a funny lesson in the importance of language localization when you request translation services to sell products in other countries.

Jackie Ruffolo
Jackie Ruffolo
Jackie was born in Venezuela. Jackie has a BS in computer engineering; As President of JR Language, she spends time researching new technology and productivity tools for the Company. She holds a certificate of Localization and Project Management- Localization. Through her many years of experience working in multilingual corporate environments, she understands firsthand the value of bridging language barriers in creating smooth communication that allows for productive and happy work environments. She is fluent in Spanish and English, and is a frequent contributor to both our English and Spanish blogs. Jackie loves nature and to be outdoors.