May 10, 2017

Marketing Translation vs Transcreation: What You Need To Know

To reach more customers across borders, we must meet the growing demand for marketing translation and transcreation.
January 12, 2017
social media translation more than words

In Social Media, Successful Translation is more than words

Treat International Social Media Like a Conversation, and be mindful of Culture!
July 7, 2016
connect brand with hispanic market

Connecting Your Brand with the Fast Growing Hispanic Market

Are you ready to serve a growing, brand-loyal Hispanic market?
June 17, 2016
reaching-latinos-marketing-evolution

Reaching the Latino Market: A Major Marketing Evolution

Efforts to reach the loyal Latino market has changed with the help of some famous Latino stars.
March 7, 2016
Video translation for marketing

Video Translation to Ignite Your Audience

In an expanding global market, businesses look outside borders for future consumers. Video is a valuable resource for marketers.
January 25, 2016
chinese translation services

The Chinese Language- One of the Top 5 Language Markets

3 areas that open up fantastic opportunities to reach the Chinese demographic.
October 13, 2015
global SEO

Planning For Success With Global SEO

If you're expanding into new local markets, having a well-rounded SEO program is crucial.
September 21, 2015
Marketing to hispanic market

Are You Missing Out On The Growing Hispanic Market?

There is tremendous opportunity to tap into the Hispanic market!
September 1, 2015
jr language transcreation

Revisiting Transcreation

A closer look at transcreation, the process that launches successful global marketing campaigns.
August 28, 2015
Boston Magazine reaching the Chinese Market

Boston Magazine Targets Chinese Readers

Boston Magazine publishes its first ever Chinese language edition.
July 28, 2015
global business

Translation Strategies For Global Business Success

A Translation and Localization strategy is key to solving the puzzle of Global Business Success.
May 19, 2015

7 Questions About Website Translation Your Boss Wants To Know

Know the answers to some of the most popular questions asked about website translation.
May 6, 2015

Prepare Your Hotel Or Inn For A Rise In Global Tourism

It's National Travel & Tourism Week! Learn how translation services can help attract visitors to your hotel.
April 28, 2015

Latin America in the Spotlight: The Land of Romance Languages and Cultural Diversity

A look at the cultural and linguistic diversity of Latin America.
November 19, 2014

Funny Mistranslations From Around the World

Without the services of a professional translator, mistranslations can cost companies customers and reputation.
July 24, 2014

Be Mindful of Cultural Boundaries

Globalization has made our world smaller, but cultural boundaries still remain. Localizing your marketing content bridges these boundaries.
June 19, 2014

Transcreation: The Creative Side of Translation

How do translators deliver marketing translations that successfully reach the target audience? Transcreation is one of the ways.
June 5, 2014
localization of content for UK

Localizing Content for the UK

A lesson in localizing content to the UK. An important process for all global marketing campaigns!
July 31, 2013

Companies Targeting the Chinese Market

Positive relationships are an important foundation in Chinese culture, and is key to doing good business.
March 9, 2012

Marketing Translation: The Key to Sell your Product

What are some of the aspects of a high quality marketing translation?
February 17, 2012

Localization Services: The Key to Business Success

Localization services help get your marketing campaign message across to your target audience.
August 25, 2010
Corporate Blunders

Corporate Blunders: Part 4

What does "Irish Mist Whiskey" mean to the German consumer?
March 12, 2010
Corporate Blunders

Corporate Blunders: Part 3

Funny Spanish mistranslation of American Airlines' slogan, "Fly in Leather".
October 13, 2009

Corporate Blunders: Part 2

This weeks Corporate Blunder: "The Fartfull"