February 3, 2017
social behavior abroad and cultural competence

When Not In Rome, What do I do?

Cultural competence is recognized as an increasingly important requirement to be competitive on a global scale.
January 12, 2017
social media translation more than words

In Social Media, Successful Translation is more than words

Treat International Social Media Like a Conversation, and be mindful of Culture!
February 26, 2016

The Roar of Online Retail

There’s a roar in the jungle of e-commerce shopping coming from Asia!
February 1, 2016
basics of japanese language

Japanese Language

An introduction to the Japanese Language.
January 15, 2016
translation service quality

6 Tips to improve Quality in your Translation Project

Actions you must take to ensure you receive the best translation for your time and money.
December 18, 2015
north america melting pot

North America, A Real Melting Pot

An introduction to the immigrant demographics of North America, and overall consumer behavior in each region.
August 4, 2015
globalizing products

Bring Your Product To A Global Market

A product's packaging gives an early and lasting impression.
July 28, 2015
global business

Translation Strategies For Global Business Success

A Translation and Localization strategy is key to solving the puzzle of Global Business Success.
July 22, 2015
reaching hispanic market

Netflix: Reaching the Hispanic Market in the U.S

Netflix targets the U.S Hispanic market by streaming more Spanish language content.
July 16, 2015
europe 500 largest eretailers

The E-Commerce Race: EU’s Top E-Retailer is AMERICAN!

Cross-border e-commerce is a key to e-commerce success!
June 30, 2015
australian language

In the Spotlight: The Language of Australia

Learn about the culture of Australia.
May 19, 2015

7 Questions About Website Translation Your Boss Wants To Know

Know the answers to some of the most popular questions asked about website translation.
May 12, 2015

Latin America in the Spotlight: Part Two

Where are the business opportunities in Latin America? What's it's corporate culture like?
May 6, 2015

Prepare Your Hotel Or Inn For A Rise In Global Tourism

It's National Travel & Tourism Week! Learn how translation services can help attract visitors to your hotel.
April 28, 2015

Latin America in the Spotlight: The Land of Romance Languages and Cultural Diversity

A look at the cultural and linguistic diversity of Latin America.
February 12, 2015

Chinese New Year- Spring Festival

Chinese New Year, also known as Spring Festival, is coming up on February 19th!
December 6, 2014

Globalization and Technology Propels Multilingual E-commerce

What is the secret ingredient that's propelled E-Commerce giants like Amazon and Ebay into Retail Stardom? Glocalization!
October 31, 2014

Spotlight Africa

Some of the world's fastest growing economies are in Africa. Learn about some of the opportunities and culture.
July 24, 2014

Be Mindful of Cultural Boundaries

Globalization has made our world smaller, but cultural boundaries still remain. Localizing your marketing content bridges these boundaries.
July 10, 2014

Millennial Consumer Behavior: A Trend to watch

Millennials are leading the shift from in store to online purchases.
June 19, 2014

Transcreation: The Creative Side of Translation

How do translators deliver marketing translations that successfully reach the target audience? Transcreation is one of the ways.
June 5, 2014
localization of content for UK

Localizing Content for the UK

A lesson in localizing content to the UK. An important process for all global marketing campaigns!
May 6, 2014
spotlight asia

Spotlight Asia

Expanding your business to Asia is a rewarding effort if you take the time to "speak their language" online.
April 16, 2014

Multilingual Marketing at the Grand Bazar, Turkey

What we learned from our visit to the Grand Bazar about the importance of multilingual marketing.
September 26, 2013
arabic translation

The Arabic Language

Targeting the Arabic market requires cultural sensitivity and understanding of the Arabic language.
July 31, 2013

Companies Targeting the Chinese Market

Positive relationships are an important foundation in Chinese culture, and is key to doing good business.
November 2, 2012

Language Localization: How To Make The Most Out Of It

Become familiar with the language localization process- the key to reaching global markets!
October 5, 2012
Spices of the World

Spices Of The World: Localized Spices To Please Every Palate

A trip to Epices – Sels Poivres du Monde Entier, provided us with a fun lesson in localization.
August 16, 2012

The Hispanic Market is Changing : Stay Tuned to Connect!

The Hispanic market is growing- we must stay current with the mediums that best allow us to reach them.
August 1, 2012
Translation

Lost in (Olympic) Translation

The Olympics Opening ceremony was a grand experience, but a confusing one for many due to lack of localization.